Seoul, Korea, March 13, 2007 – Samsung Electronics Co. Ltd., an innovator in the mobile industry, announced the collaboration of its Ultra Music (model name: SGH-F300) with Beyoncé, world’s renowned actress and artist. Samsung and Beyoncé will participate in TV commercials, advertisements, global concert tours, and other co-promotional activities.
Samsung’s Ultra Music TV commercial, starring Beyoncé, will kick off the campaign globally in April, starting from Europe and CIS and expanding to other countries where Samsung Ultra Music phones are available. In addition, Ultra Music mobile users will have exclusive access to Beyoncé’s latest hit “Irreplaceable,” which comes embedded in their mobile phones.
Samsung mobiles cover a wide range of consumer needs with the right balance of stylish designs, form factors, and the latest technological features. Beyoncé is a talented individual who has shown her versatility in the entertainment industry through music, acting, and as a fashion icon.
